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P&G’s SSA Division Supports Girls in Ghana

The company is partnering with the World of Children Award and EPF Educational Empowerment Initiative.

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By: Marie Redding

Senior Editor, Rodman Media

Procter & Gamble SSA, the company’s Sub-Saharan Africa Markets division, has announced it is partnering with the World of Children Award and EPF Educational Empowerment Initiative to provide support for underprivileged girls in Ghana to pursue their education.

The World of Children Award improves the lives of vulnerable children by funding and elevating the most effective change makers for children worldwide. EPF is a Ghanaian organization that provides girls with feminine hygiene products, shoes, and help obtaining scholarships.

P&G will help provide sanitary supplies and health-related educational materials to 1,000 junior school girls over the next 6 months. It is the company’s first corporate citizenship initiative in Ghana.

Khululiwe Mabaso, P&G’s Director of Communications for Sub-Saharan Africa, said, “Empowering the female child is multifaceted and one of the most powerful platforms to positively change our society. Beyond the powerful impact this initiative will have on the lives of vulnerable Ghanaian females, we are optimistic that this will transverse all over Africa enabling an environment that positively embraces and uplifts the female African child. “



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